honest views, positive news
Through this blog we are planning to bring you a stream of honest viewpoints on the big challenges, and solutions to them, and much-needed snippets of positive news to keep us all going.
Advancing the Plan to Accelerate Solutions (PAS) on Narratives for Climate Action
Climate action needs more than policy and technology. On June 25th, Creatives for Climate and Futerra Solutions House present the world's first UNFCCC-backed Plan to Accelerate on Narratives for Climate Action, exploring how narrative power can drive a just transition.
Breaking the Big Silence: brands and sustainability messaging
Brands are going quiet on sustainability just as consumers want cheaper energy, healthier products and more resilient lives. Marketing leaders unpack the rise of greenhushing and explore how to talk about sustainability without sounding worthy, political or joyless.
