The Big Climate Narrative Debate

Everyone says climate needs a new narrative. But narrative has two meanings:

​Do we mean sharper messaging, or deeper storytelling?

​This live debate pits communications against culture: mandate, trust and persuasion versus character, desire and imagination. The aim is not to crown a winner, but to decide what each can do, where each fails, and how leaders can invest in both without confusing them.

​Speakers:

• ​Solitaire Townsend, Chief Solutionist, Futerra (Chair)

• ​Rachel Orr, CEO, Climate Outreach (Leader of Team Messaging)

• ​Lucy Stone, Founder Director, Climate Spring (Leader of Team Storytelling)

• ​Justin Worland, senior correspondent at TIME, founder at TIME Future Proof

• ​Sonali Bhattacharyya,